B2B SaaS
2 enterprise deals in Q1
Reframed the entire go-to-market approach within weeks of engagement — 100%+ ROI improvement within 6 months, without increasing spend.
"Aspen came in and within weeks had reframed our entire go-to-market approach."
Makkar Growth Partners17 yrs · CPG → B2B SaaS
Fractional CMOexpertise.Full-time growth results.
Executive marketing leadership for companies that need a CMO-level brain — strategy, team, and budget ownership — without the full-time CMO overhead.
Trusted by teams behind — click any logo to read the story
Fractional CMO expertise. Full-time growth results.
Strategy before spend.
Clarity first. Then scale.
CMO-level leadership, without the overhead.
Fractional CMO expertise. Full-time growth results.
Strategy before spend.
Clarity first. Then scale.
CMO-level leadership, without the overhead.
01 — The Manifesto
01.
Most companies don't have a marketing problem.
The Gap
A full-time CMO costs $250K+ before they've written a single brief. Agencies execute without owning the outcome. So the founder becomes the marketing department — and growth quietly stalls.
02.
A CMO-level brain, embedded in your business. None of the overhead.
The Model
Makkar Growth Partners installs senior marketing leadership inside your company — strategy, team, budget, and accountability — at a fraction of a full-time hire.
03.
Clarity first. Then scale.
The Outcome
Repeatable marketing systems, measurable pipeline, and a team that knows exactly what to do next. Most clients see measurable momentum inside the first 30 days.
Aspen Makkar — Founder & Fractional CMO
Senior marketing expertise, a founder's mindset, and deep brand strategy — in one seat.
Seventeen years across brand management, strategic planning, content strategy, analytics, website optimization, and team leadership — representing premier consumer brands including Yerbae, CELSIUS, and Premier Protein through high-converting roadshows and experiential activations.
YerbaeCELSIUSPremier Protein
02 — Results
Numbers that speak before I do.
100%+
ROI Improvement
Delivered for a mid-market B2B SaaS client within 6 months — without increasing total spend.
56%+
Conversion Lift
Full-funnel rebuilds that turn existing traffic into revenue.
48%+
Retention Growth
Customer-first engagement systems that compound over time.
22%
CAC Reduction
Achieved for a fintech client within 90 days of a paid-media audit.
03 — Services
One partner. Every discipline that moves revenue.
01.
Fractional CMO Leadership
Embedded C-suite marketing leadership — strategy, team, and budget ownership — at a fraction of a full-time hire.
02.
Growth Strategy
End-to-end marketing strategy aligning brand, product, and growth goals to unlock sustainable, measurable revenue.
03.
Brand Positioning
Clarifying your market position, narrative, and visual identity so every touchpoint builds recognition and trust.
04.
Performance Marketing
Designs, tests, and optimizes paid media across channels for efficient acquisition and profitable CAC-to-LTV ratios.
05.
Demand Generation
Integrated campaigns and lead engines that align marketing and sales, grow qualified pipeline, and shorten the path to revenue.
06.
Marketing Audits
A forensic review of spend, funnel, and messaging — with a prioritized roadmap of what to fix first and why.
07.
Go-To-Market
Positioning, messaging, launch planning, and cross-functional rollout for strong market entry and adoption.
08.
Team Management
Lead, mentor, and scale high-performing marketing teams with priorities tied directly to business outcomes.
09.
Website Development
Marketing-first websites that strengthen your brand, attract the right customers, and turn traffic into business.
04 — How It Works
A structured process. No onboarding drag.
01.
Discovery Call
Fifteen focused minutes mapping your business, your gaps, and your goals. No pitch — just clarity.
02.
Strategic Alignment
A tailored marketing roadmap aligned to your revenue targets and timeline.
03.
Embedded Execution
Working alongside your team — leading, executing, and iterating until results show up.
Most clients see measurable momentum within the first 30 days.
From the brand — "Lead Boldly. Grow Powerfully." campaign
05 — Case Studies
Proof, not promises.
Fintech
22% lower CAC in 90 days
Audited every dollar of paid spend, rebuilt the funnel, and aligned marketing with sales around a single pipeline number.
"We were spending on ads with nothing to show for it. She audited everything and rebuilt our funnel."
Consumer Brands
Hundreds of sales per activation day
Strategic roadshows and experiential programs for Yerbae, CELSIUS, and Premier Protein — converting shoppers into loyal customers.
"Having a CMO-level brain without the CMO price tag changed how we operate. Aspen is the real deal."
From startups to national brands
Makkar Growth Partners brings together executive-level strategy and hands-on execution across nonprofit, entertainment, consumer packaged goods, wellness, digital media, and emerging brands. Whether the challenge is building a brand from zero, introducing a product to new consumers, strengthening digital engagement, developing partnerships, or creating a scalable marketing infrastructure, the objective remains the same:
Turn attention into engagement.
Turn engagement into action.
Turn action into sustainable growth.
06 — The Insights Journal
Thinking that moves markets.
07 — Free · The 30-Second Strategy Session
Describe your business. Get one move you can make this week.
08 — Free Download
The Fractional CMO Playbook.
Ten questions to ask before you hire marketing leadership — the same lens Aspen uses in the first 30 days with a new client. A preview of what's inside:
Q01Do you have a marketing problem — or a leadership problem?
Q02Do you know your CAC-to-LTV ratio?
Q03Are you creating experiences, not just impressions?
Q04What would a CMO change in your next 90 days?
Get the playbook
Where should we send it?
09 — Limited Availability
Ready to accelerate your growth? Only a few client spots open each quarter.
Availability is intentionally limited — a small number of clients each quarter ensures full focus and real results. Pick a time below and let's discuss how fractional CMO leadership can unlock your next stage of growth.
15 minutes · Discovery call · No pitch, just clarity
Instant confirmation · Calendar invite sent automatically